What to Look for in a Business Coach

What exactly IS a business coach? Is that the same as a business consultant? How can a coach help you to succeed? What are the different types of coaches and how do you choose the type best suited for you and your business?

This session will review and discuss the key elements to consider when thinking about working with, or hiring, a business coach. We will review what business coaching is (What it is not), key hiring considerations, as well as what expectations should be relative to results. We will have an open discussion about coaches, and coaching, along with Q & A. If you are considering hiring a business coach, or you are looking for more information concerning how a business coach might help your business, this is the session for you!


Session Agenda:


My Why

What Is Business Coaching (Types of Business Coaches/Offerings)

Key Considerations When Searching For A Business Coach

Key Expectations When Hiring A Business Coach

Open Q & A




Your Instructors for the class: Michael Williams and Danielle Renken

Michael Williams has been the owner and President of The Growth Coach of Northern VA since June of 2015 (Over 5 years). Mike provides strategic planning, business development, and sales training to business owners, corporations, executives, and sales teams. Mike’s diverse business background and experiences make him uniquely qualified to work with businesses of all sizes, to help them achieve and exceed their goals.

Mike is proven highly effective in strategic planning, sales, process execution and resource management within various organizations. He has demonstrated expertise and positive results in organizations such as The Coca-Cola Company (20 yrs), Mobil Chemical Company (6yrs-Now Exxon Mobil) as well as The United States Army (6yrs-Army Officer). Mike has over 26 years of marketing, sales, and business management experience within Fortune 500 companies. He is a motivated team leader, known for building capabilities within an organization to achieve superior results.

Mike is certified in The Strategic Mindset coaching process which adheres to standards, practices and policies that the International Coaching Federation has set forth in their Code of Professional Standards and Ethics. Mike’s passion is helping businesses, while being a positive influence in his community.

Mike has been married to his wife Tina for over 35 years, and currently lives in Fredericksburg, VA. He has two children Aaron and Alexis Williams.


Organizations and Community Support

- President of the Business Forum of Fairfax (October 2019 to September 2020)

- Dulles Regional Chamber of Commerce Board of Directors (January 2019 to Present)

- Local support of the Fredericksburg Area Food Bank and other food support

- Mentor support to young boys and girls within the Stafford County Middle Schools



PHONE: 540-737-4318

EMAIL: [email protected]

WEB: https://www.thegrowthcoach.com/northern-virginia/


Danielle Renken is the owner of Remarkably Different, a marketing firm based in Loudoun County, Virginia. Danielle Renken has been producing iconic, culture-changing marketing campaigns since the day she found her passion in 1994. Today, Danielle is an award-winning integrated creative professional that makes brands, businesses and ideas matter for Fortune Global 500 companies as well as local businesses across all 50 states and in 8 countries. She creates experiences, design, and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.



PHONE: 571-465-0331

EMAIL: [email protected]

WEB: https://remarkablydifferent.com/

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August 23, 2021 @ 12:00 pm
August 23, 2021 @ 1:00 pm


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